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Typography Design Detail

Graphic Design

Every pixel, every line—crafted with intention, driven by vision.

MARKETING DESIGN

teabags flavor_advertisement.jpg

Tea Flavors Graphic Advertisement

Designed for a college coffee place, this advertisement features a well-organized and visually engaging display of tea flavors, aimed at enhancing the customer experience.

Poster Design

poster design_katelynhawton

Lanyard Design

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Lanyard Design - alternative design

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College Club Graphic Advertisement

These visual designs are created for a club centered around the LGBTQIA+ community. The posters on the right are aimed at recruiting new members, while the flyer on the left and the one below the top row focus on promoting upcoming events.

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Team Appreciation Week Advertisement

To help celebrate Team Appreciation Week at Sprouts, I created a series of playful, informative posters highlighting daily events and food for employees. I also designed a custom lanyard as a fun giveaway, tailored to reflect the unique personality of store #541.

New Design - version1

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how to live healthy in collage_katelynhawton_rework energy_04202025withsignature.jpg
how to live healthy in collage_katelynhawton_rework balance_04202025withsignature.jpg
how to live healthy in collage_katelynhawton_rework sleep_04202025withsignature.jpg
how to live healthy in collage_katelynhawton_rework improvement_04202025withsignature.jpg

New Design - version2

how to live healthy in collage_katelynhawton_rework_04182025_1with signature.jpg
how to live healthy in collage_katelynhawton_rework_04182025_2withsignature.jpg
how to live healthy in collage_katelynhawton_rework_04182025_3withsignature.jpg
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how to live healthy in collage_katelynhawton_rework_04182025_5withsignature.jpg

Old Design

how to live healthy while at college_water_katelynhawton_2018withsignature.jpg
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how to live healthy while at college_balance_katelynhawton_2018withsignature.jpg
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how to live healthy while at college_improvement_katelynhawton_2018withsignature.jpg

Redesigning Health Advertisement

These vibrant posters are designed to catch the eye and spark awareness about staying healthy in college life. Blending bold visuals with clear messaging, they’re meant to live where students do—on campus walls, bulletin boards, and digital spaces—making wellness both visible and accessible.

BRANDING/PACKAGING DESIGN

DQA flag logo.png
DQA flag logo.jpg

Old Design

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DQA Graphic Branding

In this project, I redesigned the logo for a college LGBTQIA+ club. The logo on the left represents the old design, which didn’t adequately capture the club's diversity. The new logo on the right reflects a more inclusive, diverse identity, better representing the LGBTQIA+ community.

NSC (NTID Student Congress) Logo.png
Animal Control Logo.png

Rough Sketch Final

Animal Control Logo_rough final_new signature.png

Previous Design  Choice

Animal Control Logo_first rough_new signature.png
Animal Control Logo_pre final_new signature.png

Animal Control Branding

This branding design represents an animal control logo focused on the moment of trust between animals and officers. At the top is the final, refined hand drawn logo, followed by its rough sketch. Beneath the finished design, you can see the prior version of the logo, which has been revised to showcase a greater variety of animals.

NSC Graphic Branding

This logo was designed for the NTID Student Congress (NSC), a college on-campus organization. The main goal of this project was to create a clean, fresh logo that would represent the club effectively. The mockup below shows how the logo will be placed in various promotional materials, ensuring it maintains its formal, professional presence in advertising.

Shirt Design - front

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Shirt Design - back

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ASDC Graphic Branding

 

This branding graphic design was created for the American Society for the Deaf Children (ASDC), a non-profit organization. The primary focus of this project was to design a simple, impactful logo incorporating the organization's name, intended for both the front and back of a shirt. The back of the shirt features additional details, emphasizing the purpose of the design: a family reunion event.

Alternative Designs

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MOCK-UP DESIGNS

Signage Designs

coffee brand logo_cliff brew_katelynhawton_SIGNAGE DESIGN 1 PNG_05012025.jpg

Alternatives Designs

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coffee brand logo_cliff brew_katelynhawton_SIGNAGE DESIGN 1 PNG_05012025_2.jpg
coffee brand logo_cliff brew_katelynhawton_SIGNAGE DESIGN 1 PNG_05012025_4.jpg

Coffee Products Designs

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Cliff brew_coffee bags products_katelyn hawton_05112025_product bag_light tan.png
Cliff brew_coffee bags products_katelyn hawton_05112025_product bag_brown.png
Cliff brew_coffee bags products_katelyn hawton_05112025_product bag_green.png
Cliff brew_coffee bags products_katelyn hawton_05112025_product bag_light blue.png

Alternatives Designs

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Coffee Menu Designs

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Alternatives Designs

Menu template_cliff brew_katelyn Hawton_06022025_black_portfolio.jpg
Menu template_cliff brew_katelyn Hawton_06022025_brown_portfolio.jpg
Menu template_cliff brew_katelyn Hawton_06022025_light tan_portfolio.jpg
Menu template_cliff brew_katelyn Hawton_06022025_green_portfolio.jpg

Cliff Brew Coffee Branding Design

 

For Cliff Brew, a cozy coffee shop with a punch of personality, I crafted a playful and minimalist logo that captures their energizing spirit. The design is featured on t-shirts and tote bags, with the back of each item showcasing expressive graphic details that echo the shop’s message—kickstarting your day with good vibes and great coffee.

bbq brand logo_boar hut_katelynhawton_05052025_1 PORTFOLIO.png

Alternative Designs

bbq brand logo_boar hut_katelynhawton_05052025_LOGO 1_PORTFOLIO.png
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MOCK-UP DESIGNS

Customer Shirt Design

Front

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boar hut_T-Shirt MockUp_Front_katelyn hawton_05212025_CUSTOMER 2.png
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Back

boar hut_T-Shirt MockUp_BACK_katelyn hawton_05212025_Customer 1
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Staff Shirt Design

Front

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boar hut_T-Shirt MockUp_Front_katelyn hawton_05212025_STAFF 1.png
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Back

boar hut_T-Shirt MockUp_BACK_katelyn hawton_05212025_STAFF 2.png
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boar hut_T-Shirt MockUp_Back_katelyn hawton_05212025_STAFF 3.png

Tote Bag Designs

Canvas Bag Mockup 1.png
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Signage Designs

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Alternatives Designs

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Barbeque Products Designs

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Alternatives Designs

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Boar Hut Barbeque Branding Design

 

This branding project explores the balance between bold iconography and tactile materials. A geometric boar head logo anchors the identity, while muted, fire-inspired tones and textured applications (canvas, paper, ceramics) enhance the brand’s handcrafted, artisanal feel.

PACKAGING DESIGNS

Wedding Invitation Design

A wedding stationery designs featuring a coastal-inspired invitation and a botanical save-the-date card. Created to reflect dual wedding locations with distinct yet complementary visual styles: bold, clean, and elegant for the invitation; soft, natural, and romantic for the save-the-date.

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Golden Tigress_Stripe and Silk_LOGO_KATELYN HAWTON_07202025_5_WHITE_100.png
Golden Tigress_Stripe and Silk_LOGO_KATELYN HAWTON_07202025_5_GOLD_100.png

Stripe & Silk Graphic Packaging Design

This concept blends minimal design with eco-aware branding. Made for a beauty line offering vegan, long-wear scented products, the packaging uses recyclable materials to reduce environmental impact while maintaining a modern, shelf-ready look.

Coffee Travel Cup Designs

travel mug template_cliff brew_katelyn Hawton_06042025_black 2.jpg
travel mug template_cliff brew_katelyn Hawton_06042025_brown2.jpg
travel mug template_cliff brew_katelyn Hawton_06042025_light tan 2.jpg
travel mug template_cliff brew_katelyn Hawton_06042025_green2.jpg

Coffee Mug Designs

Alternatives Designs

Cliff brew_coffee mug products_katelyn hawton_05262025_black.png
Cliff brew_coffee mug products_katelyn hawton_05262025_brown2.png
Cliff brew_coffee mug products_katelyn hawton_05262025_white 2.png
Cliff brew_coffee mug products_katelyn hawton_05262025_green2.png

Alternatives Designs

Shirt and Tote Bags Designs

Shirt Front

T-Shirt MockUp_front_cliff brew_katelynhawton_05032025_PORTFOLIO.jpg
T-Shirt MockUp_front_cliff brew_katelynhawton_05032025_PORTOLIO 2 WHITE.jpg
T-Shirt MockUp_front_cliff brew_katelynhawton_05032025_PORTFOLIO GREEN 3.jpg

Shirt Back

T-Shirt MockUp_Back_cliff brew_katelynhawton_05032025_portfolio.jpg
T-Shirt MockUp_Back_cliff brew_katelynhawton_05032025_portfolio 2.jpg
T-Shirt MockUp_Back_cliff brew_katelynhawton_05032025_PORTFOLIO GREEN.jpg

Shirt Front

Tote Bag 1_DARK GREEN.jpg
Tote Bag 1_brown.jpg
Tote Bag 1_BLACK.jpg

Shirt Back

Tote Bag 2_DARK GREEN.jpg
Tote Bag 2_brown.jpg
Tote Bag 2_BLACK.jpg
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coffee brand logo_cliff brew_katelynhawt
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Cliff Brew Packaging Design

Inspired by rugged landscapes and early-morning adventures, this packaging design brings Cliff Brew’s story to life. The vertically and horizontally stacked typography mimics the sheer drop of a cliff face, reinforcing the brand’s raw, bold identity. Earthy brown tones ground the design in the natural world, while stark white lettering ensures high contrast and instant recognition. This cup isn’t just a vessel—it’s a call to adventure, caffeine-fueled and ready to go.

© 2025 by Katelyn Hawton
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